Logo-rama...blaming the media

advertisement - A notice, such as a poster or a paid announcement in the print, broadcast, or electronic media, designed to attract public attention or patronage

Go to youtube and look up Logorama. Try and find the finished version. This short is incredible. It's a story based on all the advertisement imagery we witness on the regular. Its all of the ones you can think of. From AOL to KFC to Xbox. The short was an eye opener because we really are bombarded with logos and slogans and jingles. It was just hilarious to see Ronald McDonald, the antagonist of the plot, be stopped by a huge Weight Watchers sign. Ultimately, that was his downfall. It was satirical and witty...IT MADE MR. CLEAN GAY. This was the most predictable of all of the moments in the short. He's a tall, muscular, white guy with one hoop earring and a tight white t-shirt on. We wrote a response or two for it in Writing Cross-Cultures class and that was amusing. A few people wrote exactly what it made them feel..."WTF" and "BAHAHHAHAHA" and dont forget "Dude...Wait, what?". It was a conversation sparker for sure.

Here's what...We, Americans mainly, are constantly attracted by a troth of advertisements all over the media. Be it radio, television, magazines or even the Internet, we are always subject to the newest thing that we might NEED. We are given testimonials, nudity and more just to get us to buy new soap or a car or a pull out couch. Sometimes, we don't even know what we're being sold! Theres a Levi's jeans commercial with quotes from revolutionaries and flash after flash of shirtless white boys hopping fences and girls with long, straight, blond hair flipping their hair, probably trying to catch a glimpse of the digitally enhanced sunrise in the distance. Most of these commercials have nothing to do with the products they're trying to sell...but the weak-minded go on binges to get new eyeliner and new jeans shortly after. I blame the media for a lot...but I blame dumb people for giving in and then complaining about their bills at the end of the month. Here's the lesson...Don't give in to the media and the "shop-till-ya-drop" generational expectations. Don't just buy anything because it's supposed to make you look ten years younger. Don't be a victim.

beGolden

Jahmal